FOR IMMEDIATE RELEASE
Focus Technology Consulting Sharpens Brand Image
Rockville MD, November 1, 2007 Focus Technology Consulting (Focus) — a rapidly growing provider of expert staff augmentation services and innovative technology expertise — has been working with leading branding and marketing firm AXIS to uncover and articulate the unique brand qualities that will help the company successfully reach its business goals. This effort includes the development of essential messages, value propositions and marketing materials for the company’s key audiences. Focus clients include such business leaders as Sprint, Hughes Network Systems, Verizon Business as well as numerous government agencies.
“Our growth over the past few years has been fueled by satisfied clients who return to Focus for repeat engagements and recommend us to others in their industries,” said Focus CEO and Founder Larry Langston. “And our top-flight recruiting processes were successful in bringing in the best and most-talented consultants. But we realized that getting to the next level of success meant taking control of our brand and launching a carefully crafted and sustained marketing presence that would appeal to prospects as well as potential employees. What made AXIS an attractive choice was their long and successful track record helping companies of all sizes do exactly that.”
AXIS commenced the branding engagement by facilitating a series of working sessions with Focus’s management team and key staff members to uncover the central brand essence and messages that would best position the company for the future. Research was conducted among Focus’s clients to reveal their perceptions of Focus, its people and its services. The combined result of these exercises is a comprehensive brand platform that includes core brand attributes, updated messaging, and revised positioning. With the brand platform as a foundation, work is currently underway on a comprehensive suite of marketing communications tools, including a new corporate capabilities brochure and presentation as well as a revised web site.
“The research revealed that current clients had very favorable perceptions of Focus in a number of key areas,” said AXIS Executive Vice President Peter Roth. “Our job at AXIS is to leverage these positive perceptions to help fuel Focus’s future growth. We’re pleased that they selected us to help define and articulate what makes Focus both a trusted technology partner and a great place to work.”
About Focus Technology Consulting
Focus Technology delivers expert staff augmentation services and innovative technology expertise to enterprise and government clients. Our industry-leading recruiting practices ensure that Focus provides clients with the best-qualified, best-prepared talent, and our unmatched ability to listen to — and understand — clients’ unique requirements allows us to deliver customized, best-in-class solutions. Focus Technology operates under GSA Schedule 70 (Professional Information Technology Services). For more information, visit www.focustech.com.
About AXIS
Founded in 1991, AXIS is a marketing communications firm focused on strategy, branding and design. Our deep business experience, results-oriented strategies and award-winning creative solutions help companies in a wide variety of industries achieve their full potential. Headquartered in Washington, DC, AXIS helps clients increase the effectiveness of their marketing efforts and build stronger relationships with their customers. To learn more, visit www.axiscomm.com or call (202) 347-0060.